Local SEO & Google Ads Campaign
Riverside Dental Clinic
Project Duration
6 months
Client Size
Small Business (8 employees)
Key Focus
SEO & PPC
Overview
How our targeted local SEO and Google Ads strategy helped Riverside Dental Clinic book 127 new patients in their first month.
Riverside Dental Clinic, a newly established dental practice in a competitive urban area, needed to quickly build visibility and attract new patients. With numerous established competitors in the area, they needed a digital strategy that would help them stand out and generate immediate results.
## The Challenge
- New practice with no established online presence or reputation - Highly competitive local market with established dental practices - Limited initial marketing budget requiring efficient spending - Need for both immediate results and long-term sustainable growth - Target demographic primarily searching for dental services on mobile devices
## Our Approach
We developed an integrated local SEO and Google Ads strategy focused on capturing high-intent searches:
1. **Local SEO Foundation**: We optimized their Google Business Profile, built local citations, and created location-specific content to improve organic visibility.
2. **Keyword Research & Competitive Analysis**: We identified high-converting keywords with lower competition that specifically targeted their service area.
3. **Google Ads Campaign Structure**: We built a highly targeted campaign structure focusing on specific dental services with the highest profit margins and demand.
4. **Landing Page Optimization**: We created service-specific landing pages designed to convert visitors into appointment bookings.
5. **Call Tracking & Conversion Optimization**: We implemented advanced call tracking and form analytics to measure true ROI and continuously improve performance.
Key Results
- 127 new patient bookings in the first month of campaign launch
- 320% return on ad spend (ROAS) across Google Ads campaigns
- #1 Google ranking for key terms like 'emergency dentist [city]' and 'cosmetic dentist [city]'
- 68% decrease in cost per acquisition over 6 months
- 95% of new patients mentioned finding the clinic through Google
"As a new practice, we needed patients quickly, but we also wanted sustainable growth. Sirius A delivered on both fronts. Their SEO and Google Ads strategy helped us fill our appointment book faster than we ever expected."
Dr. Sarah Johnson
Founder, Riverside Dental Clinic